Quelle: Rimma Kats, mobilemarketer.com. Post: Ronie Bürgin.
Even though QR codes still represent the majority of print-to-mobile activations in print and retail, brands and publishers are not clamoring to use the technology like they once did.
Last year, mobile bar codes ruled the mobile space – they were placed everywhere – from billboards, to clothing tags to magazine pages. However, perhaps in large part to lack of education, it seems the technology has lost some of its glimmer.
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